Business Choice Awards 2022: Email Marketing Services

E-mail marketing is a powerful tool for interacting with customers. Many businesses rely on email marketing to keep in bear upon with existing clientele and bring in new customers. No matter how yous use email marketing services—sending deals, driving traffic to your website or store, or sharing information nigh your business organisation and products—choosing the right electronic mail marketing service will save you fourth dimension and effort as well equally increment your chances of fielding a successful campaign.

This edition of PCMag'due south Business Pick Awards focuses on email marketing services, essential and commonly used tools for whatsoever business organization, large or small, service- or product-oriented. As e'er, Business organization Choice augments our Readers' Selection Awards, in which PCMag readers rate the products and services they apply the most. In this case, the feedback is about what our readers deploy, administrate, maintain, and use in a business environment.

You probably know the drill. Our survey asked respondents to rate their overall satisfaction, reliability, and tech support feel with the email marketing service they use, plus the likelihood they would recommend information technology to others.

If yous select, deploy, or administer the products in our Business Pick Awards, or if you advise or manage people in these roles, then you know how critical information technology is to choose the right products. The results of the PCMag Business Choice Awards survey are invaluable when doing and then.

You can be function of Business concern Choice! Sign up for the Readers' Choice Survey mailing list to receive invitations in the future.

Looking for an expert opinion on email marketing services? Read The Best E-mail Marketing Software of 2022 to see if reader opinions line up with PCMag analysts.

Email Marketing Services

Everyone uses email, right? In that location's well-nigh no better style is there to stay in affect with your customers. Chances are y'all already receive a bunch of electronic mail newsletters so y'all take a pretty good idea of what works and doesn't work. A lot of email marketing services offer gratuitous trials and so you can first pocket-size and figure out what works for you and your customers. Yous'll just be able to effigy out what works (and what doesn't) if the email service offers a way to track who opens your electronic mail, which links they click on, and whether or not they buy anything. (E'er remember non to spam your customers because and so your email marketing efforts will hurt rather than help your concern. Get customers to opt-in and always include a link to unsubscribe.)

Competition was pretty fierce this year for best electronic mail marketing service. PCMag readers nominated over 25 companies, and 8 received enough responses to be included equally finalists. New finalists this year (Active Campaign, AWeber, and Vertical Response) all strongly challenged our incumbents, and in the cease the year's winner was one of the newbies on the list: AWeber.

Survey takers adore AWeber. The email marketing service scored an viii.five in overall satisfaction, an 8.nine in reliability, and a 9.0 in likelihood to recommend. The only downside for AWeber was that 41 percent required tech support (a percent only exceeded by Benchmark at 44 percent), although AWeber'southward tech support in turn had the all-time satisfaction score (8.5).

Concluding year MailChimp—as close equally you lot can get to a household name in this category—won with an overall satisfaction score of 7.7, but dropped to fourth place with a seven.ane this year. Benchmark held at an overall satisfaction score of 7.4, enough to become second place this twelvemonth, admitting a afar second from AWeber. MailChimp did record the lowest percentage requiring tech support, an excellent (by comparison) 12 percent, although this is a slight increase from last year's 8 percent.

A very important measure of a service is the response to the critical question "How likely are you to recommend your accounting software or service to a colleague?" AWeber took a commanding lead with a 9.0. The closest follower was Criterion with a 7.9. At the bottom of the heap were Vertical Response (6.ii), iContact (6.3), Active Campaign (6.4), and Lyris (half dozen.4). iContact also had the everyman score (half-dozen.nine) last year.

This same question is used to calculate the Internet Promoter Score, which really separates the wheat from the chaff in email marketing services. AWeber scored an outstanding 71.vi percentage. Second was a far behind Criterion with 32.3 per centum. Negative scores, meaning that survey respondents actually steer their colleagues away, were recorded for Active Campaign (-29.4 percent), Lyris (-23.5 percent), iContact (-20.0 percent) and Vertical Response (-xix.one percent). Lyris had a negative NPS concluding year also.

See all of our survey results for Concern Choice 2022: Email Marketing Services.

WINNERS: Email MARKETING SERVICES

AWeber
After non making the survey cut last yr, AWeber comes in strong equally the near love of email marketing services among respondents this yr. It scored not only better than the rest, but better than the winners from last yr, putting itself into a whole new category of quality.

Methodology

Nosotros email survey invitations to PCMag.com community members, specifically subscribers to our Readers' Pick Survey mailing listing. The surveys are hosted by SurveyMonkey, which also performs our information collection. This survey was in the field from Jan 25, 2022 to February 15, 2022.

Respondents were asked to rate their email marketing service using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the by 12 months.

Because the goal of the survey is to understand how the email marketing solutions compare to one another and non how ane respondent's experience compares to some other'south, we use the average of the email marketing solutions' rating, not the boilerplate of every respondent'south rating. In all cases, the overall ratings are not based on averages of other scores in the table; they are based on answers to the question, "Overall, how satisfied are you with your email marketing service provider?"

Scores not represented as a percentage are on a scale of 0 to 10 where 10 is the best.

Cyberspace Promoter Scores are based on the concept introduced by Fred Reichheld in his 2006 best seller, The Ultimate Question, that no other question tin meliorate define the loyalty of a company's customers than "how likely is it that you would recommend this company to a friend or colleague?" This measure of make loyalty is calculated past taking the pct of respondents who answered 9 or x (promoters) and subtracting the per centum who answered 0 through 6 (detractors). (For more, read PCMag'southward Top Consumer Recommended Companies for 2022.)

If you would similar to participate in PCMag's monthly Readers' Choice surveys and to exist eligible for our monthly sweepstakes promotion, delight sign up today.

Source: https://sea.pcmag.com/feature/10940/business-choice-awards-2016-email-marketing-services

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